Don’t Believe Me, Just Watch

Joseph Goebbels, Hitler’s Minister of Propaganda, is most often associated with the quote: “If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself.”  Goebbels’ propaganda strategy was repetition, emotional appeal, and the manipulation of public perception.

Jen Psaki recently aired a chilling montage: 36 Sinclair-affiliated newscasters in 36 different cities reciting the same exact script, word for word. It wasn’t a blooper reel—it was a broadcast strategy to “flood the zone” with their message.  “If you repeat a lie often enough, people will believe it.”   Ironically, their message was “We’re concerned about the troubling trend of false news…” Obviously, the irony was lost on them.  What are the odds that 36 different opinion influencers in 36 different cities all had the very same word-for-word opinion about a current problem?  You have better odds of hitting the Powerball Grand Prize. When 36 newscasters in 36 different cities say the same exact thing, it’s not journalism—it’s choreography.

This isn’t just lazy journalism. It’s tactical repetition—a propaganda technique.  Joseph Goebbels believed that if you repeat a lie often enough, it becomes truth, not through evidence, but through echo.  The modern Republican messaging follows this blueprint with eerie precision. When a false claim emerges—whether about elections, vaccines, or climate—it’s not debated. It’s deployed. Within hours, the same phrases surface across Fox News, congressional tweets, and local radio. It’s not persuasion. It’s programming.  This isn’t about disagreement. It’s about manufactured consensus. The goal isn’t to win an argument—it’s to flood the zone with noise until truth becomes indistinguishable from fiction.

• It starts with Centralized Messaging: GOP operatives distribute talking points like marching orders. The purpose is Repetition Over Reason: The same phrases—“weaponized DOJ,” “rigged election,” “woke indoctrination”—are repeated ad nauseam.  Then comes the Emotional Anchoring: Lies are tied to fear, patriotism, or outrage, bypassing logic and triggering tribal loyalty.  The final step is to Flood the Zone. Currently, the Republicans are blaming the government shutdown on Democrats. Not with nuance, not with evidence, but with a synchronized chant: “Democrats are shutting down the government to give billions in healthcare to illegal aliens.” It’s an outrageous lie. A loud, coordinated, cynical lie. But it’s everywhere—on cable news, in press releases, across social media. The goal isn’t persuasion. It’s saturation. “If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself.” 

This isn’t new. But the scale, speed, and shamelessness of its practitioners are unprecedented.

When truth becomes optional, democracy becomes ornamental. Plato warned that unchecked rhetoric leads to tyranny. Goebbels promoted it. And today’s Republican echo chamber is actually proving that it works in real time.  They were able to get a twice impeached, convicted rapist and felon elected to the highest office by spreading lies without caring if they were true or not, “They’re eating the dogs!”

We don’t need censorship. We need media literacy, moral clarity, and the courage to call the repetition of lies what it really is: a weapon.

“Don’t believe me, just watch.”

Bigger than Kimmel: Psaki shows what’s really behind the comedian’s suspension

If you don’t want to hear the entire story, fast forward 5 minutes into the video to get to the reveal.

If you’re disappointed that this post was all about Propaganda instead of Bruno Mars, I included the Bruno Mars video to make you feel better.

Mark Ronson – Uptown Funk (Official Video) ft. Bruno Mars

Peace & Love, and all of the above,

Earl